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Gerardo Ezequiel Martín Carreño
Critical cartography and situated interfaces: the map and the walk as medium.
me@gerardoezequiel.xyz · gerardoezequiel.xyz · linkedin.com/in/gerardoezequiel · London
Upside Down World
An interactive atlas and poster-making tool that makes map orientation a choice the reader can question.

I built the interactive mapper, projection controls and poster-making workflow. The interface connects north-up and south-up views with styling, editable text and print formats. I developed a visual language drawn from spot-colour printing, so the same cartographic idea can be explored in the browser and taken away as a poster.
I built the interactive mapper, projection controls and poster-making workflow. The interface connects north-up and south-up views with styling, editable text and print formats. I developed a visual language drawn from spot-colour printing, so the same cartographic idea can be explored in the browser and taken away as a poster.
- A public interactive atlas at upsidedown.earth.
- Implemented projection and orientation controls with editable typography, and a Tissot’s indicatrix overlay.
- A poster export workflow supporting A4, A3, A2 and social formats.
Where the work stands: An artistic and educational tool, not a neutral representation of the world. Changing orientation does not remove projection distortion. The Tissot overlay makes that distortion visible.